Threads has continued its momentum since last Wednesday, hitting 100 million subscribers.

Meta CEO Mark Zuckerberg made the announcement on his Threads account at 9:50 a.m. Monday. “Threads hit 100 million registrations over the weekend. It’s basically “organic” demand and we haven’t even done any promotion yet. I can’t believe it’s only been 5 days! »

The latest report was from Friday, some 40 hours after launch, when Zuckerberg announced that he had passed the 70 million subscriber milestone, which was “well beyond [his] expectations”. According to The Verge, citing internal Meta documents, there have also been over 95 million posts and 190 million likes. According to Cloudflare, activity on Twitter suffered, slipping from 32nd to 39th.

Meta had been preparing an application based on the Twitter model for several months, in turmoil since its purchase by Elon Musk in October 2022. Available for download, for iOS and Android, since Wednesday, Threads is presented as “an Instagram app”. The new social network is closely associated with Instagram, which has 1.6 billion monthly users worldwide, compared to around 400 million for Twitter. You can only register in Threads with your Instagram account and subscribers are easily transferable from one network to another. Twitter’s new owner, Elon Musk, reacted Wednesday with a sarcastic tweet, where he wrote: “It’s infinitely better to be attacked on Twitter by strangers, than to indulge in the false happiness of ‘I hide-my-sorrow. ” on Instagram. »

On Sunday, he added more, according to multiple online outlets, with a tweet that seems impossible to trace, but which screenshots captured: “Zuck is a cuck,” it read, which translates to the meaning literally by “Zuckerberg is a cuckold”, this term also meaning “weak” being often appended by the American right to people on the left.

Threads essentially uses the same mechanics as Twitter, based on text posts, with or without a photo, with a 500 character limit. You can also post a video up to 5 minutes in length. However, it is impossible to read only the publications to which one subscribes. The main newsfeed includes both users that we follow, and others forcefully displayed by Threads according to their popularity or relevance. No advertising is displayed. Mark Zuckberg announced that monetization would only be considered from one billion subscribers.