With the expected increase in the Canadian and Quebec population in the coming years, buying land is an excellent investment opportunity. Fine, but how do you go about it?

Creating wealth with your land is not easy. Thank goodness developer Martin Provencher reveals his tricks of the trade in a new book titled Getting Rich with Real Estate Development, published by La Presse.

For those who don’t know, Mr. Provencher bought his first property at age 17. At 27, he was managing $20 million in real estate. Today, the 50-year-old is simply doing what he loves most in life: creating living environments that his clients love from a wasteland.

The author is not new to publishing. He has written How to Buy My First Property and Real Estate in 2025 – Investing Differently; two books that have been a great success in bookstores.

“I have three tips for anyone getting into development: it takes time, it takes time, and it takes time,” said the man behind the La Seigneurie du Moulin project in Sainte-Marie in an interview. Beatrix, in Lanaudière.

True to his precepts, the author strives to describe in detail all the stages of land development: from the dream of buying land to after-sales service for the occupants of the site.

For the budding investor, the sections on the network of professionals to be formed, the subdivision plan and the infrastructures to be built will save him precious hours of hard work.

In the chapter devoted to the heaviness of the regulations surrounding real estate projects, the observation is brutal: “The pendulum has swung to the other extreme, he writes. In my opinion, society has become, up to a certain point, intolerant. […] Nowadays, for each situation judged objectively or not unacceptable, the solution is a new regulation, a new law. »

The book is sprinkled with advice from the wise and real-life facts, winks rich in teaching.

Curiously, a chapter deals with the unloved temporary tourist accommodation. In fact, the author uses it to make his model homes profitable. The reader gains 20 pages of sound advice on how to maximize the profitability of his Ingres violin. On this subject in particular of short-term rental, we have not read anything better as French content adapted to the Quebec reality.

On the general theme of real estate development in Quebec, the book fills a void in the library of future developers. The initiative deserves to be highlighted.