This Tuesday, April 18, 2023, the future of Go Sport and its 2,160 employees is at stake. The Grenoble commercial court (Isère) will have to rule on the future of the brand in receivership since January 2023. Two options are available. offer to the sporting goods distributor.
The first consists of a “continuation plan” proposed by the current owner, Hermione People
The case of Go Sport is not isolated. Quite the contrary. The disappearances of mid-range clothing stores have multiplied since the end of 2022 and the beginning of 2023. Symptoms of a more serious crisis.
Faced with inflation, households are forced to make choices when it comes to spending. However, for clothing, “the price is an important criterion. We will give up or postpone our purchases when we are in economic difficulty”, explains Gildas Minvielle, director of the economic observatory of the French Fashion Institute, to West France.
Clothing prices have increased by 6% in 2022 and will increase another 5% in 2023. So, when it comes to choosing, households are turning away from mid-range ready-to-wear chains like Camaïeu , Celio and Naf Naf.
According to a report by Syndex, “the arrival of new players with much greater means and rapid collection rotations – the giants of fast fashion such as Zara and H
The historic clothing brands then find themselves “stuck between the first prices which are a hit and the medium-high end or accessible luxury”, concludes Gildas Minvielle. Several big brands did not survive it: San Marina, Camaïeu…
Discover in the slideshow below which are the ready-to-wear brands that could disappear soon.
