(LONDON) English club Manchester United announced on Monday that they have signed a new 10-year contract with German sportswear giant Adidas, worth a minimum of £900 million (C$1.523 billion) according to the report. BBC.
The two sides, who have been partners since the 2015/2016 season, said the new deal would focus “significantly on the Manchester United women’s team”.
“The new agreement places greater emphasis on the Manchester United women’s team since its relaunch in 2018 — continuing Manchester United and Adidas’ commitment to advancing the women’s game,” read a statement on the website. Mancunian club website.
“Adidas and Manchester United are two of the most important brands in international soccer and it is only natural for us to continue our cooperation,” Adidas CEO Bjorn Gulden said in a statement.
United gave no figures for the new deal, but the BBC claimed he was worth at least £900m, or nearly C$150m per season. For comparison, Adidas has signed a ten-year contract with Real Madrid until 2028 for a record amount valued between 120 and 150 million euros (between 174 and 217 million Canadian dollars) per season.
Also according to the BBC, the failure of the Red Devils, who have their ticket to the next Champions League, not to qualify for two consecutive seasons would reduce annual payments by 30% from Adidas.
The German firm expects to end the year with an operating loss of 450 million euros (about 650 million Canadian dollars), according to its forecasts released last week.
