The rules are not all written in black and white. At school, we teach the basics, such as quickly knowing your market, deciding who you are talking to and determining the price. But the rules change very quickly in all sectors, and many entrepreneurs succeed precisely because they do not follow the rules. Funny that a teacher would say that to you, huh? To become an entrepreneur, there are basic rules, but it’s always in flux, like anything. People’s lifestyle habits are changing, as are their leisure and eating habits. You have to stay alert, continually adjust to market developments and listen to what is happening around you.
Because of the lack of tenacity and solidarity. The Cirque du Soleil partners had a common passion that they shared. There was an unwavering solidarity between them. In the first years of creating a company, we are often in emerging sectors. We are doing things that have never been done. We have to trust each other. We must be careful to maintain a spirit of support for creativity rather than being easy to criticize. We must avoid saying to our partner who is presenting their ideas: “Good business, it won’t work! » We don’t want to hear that. We want to know the advice of the partners who will contribute creatively to the success of the project. There are people who create businesses with partners and who do not hesitate to demolish their ideas. This attitude keeps you away from success.
This is a concept that business creators must master, because today, in North America, more than 75% of businesses are created by teams. An entrepreneur like Elon Musk, for example, must immediately form a team if he does not have a financial partner. Having a team is important. And support for polycreativity is essential. Polycreativity means respecting and positively supporting the creativity of each member of the team with the aim of succeeding in creating things that do not yet exist. It involves a very versatile mind, very creative and very focused on supporting creativity. Many people have difficulty doing this and do not have enough mental flexibility to move in this direction.
Reduce your anxiety by thinking a lot, looking around you, using the web as a source of information to seek out all kinds of dimensions that will allow us to continue to progress in all the dimensions of new things that we want to integrate. The key is to listen to those around you and see how things are going. Guy Laliberté, for example, spent almost a year in France as an itinerant playing the accordion. He said to me, “You learn very quickly the places to play your music if you want to eat and you also learn very quickly the kinds of music that will make you eat better. » Very young, he had this instinct to find what will work.
