Charlotte Cardin is the newest participant in the now cult series of COLORS video clips.
The Montreal singer performs a new song, titled Next to You, in a video posted Monday to the COLORS YouTube channel, which has nearly 7 million subscribers and has previously been described by Time as a “rising powerhouse.” of musical discovery”.
“This song touches me deeply. Thank you for inviting me to play my favorite song of all the songs I’ve written,” the artist said in an Instagram post relaying the video. Next to You will feature on his forthcoming album, 99 Nights, which is due out August 25 and has four other singles released.
Founded in February 2016, the German platform ColorsxStudios is “focused on promoting new artists and the most distinctive original sounds”. Shot in an empty, monochromatic setting, the video clips in this series have a reputation for putting artists on the map. Even Billie Eilish, who participated twice (in 2017 then in 2018), indicated that COLORS had changed the trajectory of her career.
The capsules that appear on the COLORS YouTube account invariably accumulate hundreds of thousands of views, even several million views. Artists as well-known as Joey Bada$$, Angèle, Doja Cat, Rema, H.E.R. and Eddy de Pretto have participated in the past. Three hours after it was uploaded, Charlotte Cardin’s video had already been viewed 11,000 times.
