Knorr, moon amine, Pfanni, Dove and Duschdas disappear soon from the country of purchase shelving. “31. December purchase of land ended the decades-long business relationships with Unilever in Germany,“ said the supermarket chain on Friday. The dispute between the country of purchase, and Unilever smoldered for months. Only a few selected ice creams from the Unilever offer wants to sell the chain.
the country of purchase justified the step with the demand of Unilever to a drastic price increase. Which would have led “to significant increases in the selling prices, the over usual market prices would have gone,” informed the country of purchase.
Unilever falters in Germany
The conflict between the retail chain and the consumer goods giant had been going on since may. In the meantime, buying land took many Unilever products off the shelves and replace them with other brand products or own-brand offerings.
Unilever was initially not receive any comments to the step. The “food newspaper” reported, citing well-informed circles that the company had taken the break in purchase, because the dealer in Germany, growth rates of previous years, but still every year conditions improvements is demanding. The have made him one expensive customer.