The race for tickets to see Taylor Swift’s concerts in Toronto in November 2024 begins on Wednesday. If the trend observed for her concerts elsewhere in the world is repeated, demand should exceed supply, to the point where a fan of the popular singer says she is already ready to spend the week outside if she does not get tickets.
“I have no problem just hanging out by the stadium with all the other ‘Swifties’ for all six nights,” said 27-year-old Jayde Fleming, who lives in Barrie, Ont.
“I’m going to rent an apartment on Airbnb to make sure I’m in Toronto for the six days. »
But before moving on to plan B, she intends to do everything to secure a place in the stadium. To do this, she will coordinate with other amateurs, who will all try to get tickets to see at least one concert on site.
Taylor Swift’s extreme popularity, however, makes securing tickets for her Eras Tour easier said than done. The singer’s biggest fans admit that they are preparing to “go to war” to get their ticket to enter the Rogers Center for one of the six shows in the Queen City – the only concerts planned. in Canada today.
In order to purchase tickets as soon as they go on sale, fans must first register with Ticketmaster’s “verified fan” program in order to receive a unique code. However, this step does not guarantee a place for the shows.
Due to the expected strong demand, Ticketmaster has spread the sale of tickets for Toronto shows over three days. In this way, the company wishes to avoid the technical problems that have arisen when tickets went on sale for other shows on the Eras tour.
For the first two shows in Toronto, November 14 and 15, 2024, ticket sales will begin at 11 a.m. and 1 p.m., respectively, on Wednesday. Tickets for the other four concerts will go on sale the same Thursday and Friday.
Anxious at the thought of finding themselves empty-handed, many fans have turned to social networks to find the best tips to ensure they get tickets on Ticketmaster.
On TikTok, we even use incantations: “I am worthy to experience the magic of the Taylor Swift concert. The universe is conspiring to bring me to the forefront. I attract positivity and abundance in all areas of my life, including getting concert tickets. »
Miri Makin, who is co-founder of TSwift Dance Party Canada, mentioned that several members of her family signed up for the “verified fan” program to increase her chances of getting a pre-sale code.
“Everyone I know, honestly, signed up without me even asking, because they know how big of a fan I am,” she said. It’s a really wild process, because tickets sell out really fast, so you really have to have a strategy to get there. »
The 31-year-old, who organizes dance events inspired by the music of Taylor Swift across Canada, recently tried to find pre-sale tickets in Paris, waiting in the virtual queue for three hours, before Ticketmaster does not finally postpone the sale.
Makin hopes the staggered sale dates and times for shows in Toronto will encourage fans to try their luck at the next date if they can’t get tickets on the first try.
“Ticketmaster probably learns lessons every time this happens, so we’re keeping our fingers crossed that everything goes well.” »
