It will not only be lovers of luxury bags signed Louis Vuitton who will find their account at Royalmount, assures the promoter of the project. La Canadienne, Dynamite, Aldo, Garage, La Vie en Rose and Arc’téryx are among the brands that will take up residence in the premises of the future shopping center currently under construction at the corner of highways 15 and 40.
The issue of residential construction has still not been resolved, but retailers, for their part, will be able to welcome their first customers in the summer of 2024. With the arrival of these brands, which will be announced this Wednesday, Carbonleo , the company that is developing the project, thus ensures that the Royalmount is not only synonymous with top-of-the-range products. We are concerned with offering “inclusive luxury” aimed at a wider clientele.
“We call it luxury for all,” CEO Andrew Lutfy said in an interview.
Last November, Mr. Lutfy announced with great pride that this $7 billion development project – which will house shops, restaurants, offices, performance halls, a 3 km linear park and an aquarium – said to be an “internationally renowned” luxury destination with the arrival of Louis Vuitton, Gucci, Tiffany
“Our challenge is that we do world-class development. Starting from that, it takes the participation of the most important global brands from the start. Indeed, there is a lot of luxury in there,” he admits.
Thus, in addition to Quebec retailers, Carbonleo also announced that Saint Laurent, Versace, Jimmy Choo, Michael Kors, David Yurman and TAG Heuer would be added to the list of brands present at Royalmount. Many of them will be opening a boutique there for the first time in Montreal.
But Mr. Lutfy says he is aware of the importance of also relying on names that consumers here already know and frequent, such as Browns, Aldo or La Vie en Rose. “This is a project that is taking hold here in Quebec. So you have to have brands that resonate here. »
And among these, several will occupy a significant space on the site. Browns with his shoes will settle in a room of more than 5000 square feet. Customers looking for Moose Knuckles activewear and loungewear will shop in a 3,800 square foot store, while Andrew Lutfy-owned teen clothing retailer Garage will have a store of 3500 square feet.
Over the next few months, Carbonleo will announce the arrival of other brands, both luxury and local. Of the 170 spaces available, the vast majority have already found takers.
Moreover, at a time when all eyes are riveted on the congestion problems caused in particular by the partial closure of the Louis-Hippolyte-La Fontaine tunnel or by other road works, Mr. Lutfy, whose project is located in an already very busy area, is betting that many Royalmount customers, even those who buy Gucci, could get there by public transport.
It also relies heavily on the Metropolitan Express Network (REM). “I am convinced that it will be like New York and that we will have more and more a great diversity of passengers in public transport, specifically in the metro and through the REM. With the REM, we come to connect many places in Greater Montreal. »
Regarding the construction of condos and housing – planned in the project – the question is still not settled. “For the residential component, we are still in discussion,” acknowledges Andrew Lutfy.
Carbonleo “is still awaiting the permit from [the] Town [of] Mount Royal which will allow a zoning change in order to build residences there”.
“For me, it’s not a question of ‘if’ but a question of ‘when’. It should be remembered that at the moment we are building phase 1, this is the most important phase. But there may be another 19 phases that follow. »
Shopping and entertainment center project which also includes a residential part
Cost: $7 billion
Number of shops: 170
Area: 824,000 square feet on two levels (Phase 1)
Located in a very busy area at the corner of highways 15 and 40
Opening: August 2024
Project instigator: Carbonleo, a private Quebec real estate development and management company
