with The growing criticism from the side of the klimaatactivisten will ensure that the industry is increasingly under pressure. That, says Karl-Johan Persson, the 44-year-old chief executive of Hennes & mauritz Hennes & Mauritz (H&M). In a recent interview with Bloomberg businessweek , he is keen for the people who have been inspired by the klimaatactiviste Greta Thunberg.

now, The problem is with the klimaatactivisten is, according to Karl-Johan Persson that the consumer is a lot like prohibition. “They called in time to stop it. To stop consuming, to stop the plane,” he said to the news agency Bloomberg. “Oh yes, we will have a small impact on the environment, but it will be a terrible social consequences.”

According to the head of the Swedish kledingreus H&M’s global garment industry’s already enough pressure due to the criticism of the low level of wages and working conditions of workers in countries where some brands have their clothes made. “But just to reduce consumption, it is not a solution,” he said. He thinks the climate is certainly important, but it is the fight against poverty is of paramount importance. “We need jobs to keep production and health care improve, and all of the other things that are associated with economic growth.”

H&M, the boss can see the solution more in technological innovation, alternative raw materials, and cleaner sources of energy. His company is located, for example, be connected to, by 2040 become carbon-neutral, and that its climate impact in society, to reduce the production.

More about H&M H&M is testing a new concept, in which not even the yoga is given 18 photos of Giambattista Valli x H&M on the runway, Here are the campaign images of the Giambattista Valli for H&M, of 26, photos Have to wait a while in order to go shopping, but it is a result of Giambattista Valli X H&M