(Atlanta) Mather Economics announced the acquisition of Sophi, an artificial intelligence (AI)-based analytics platform, from The Globe and Mail.
In a statement, the subscription management company’s president, Matt Lindsay, says the acquisition will expand its suite of services to publishers looking to accelerate their digital transformation.
The two parties did not disclose financial terms of the transaction, which closed last Friday.
The Sophi platform, developed by the Globe and Mail after it launched a paid access lock in 2012, aimed to shore up news outlets’ revenues as advertising money migrated to search engines and social media.
First used internally, then in other newsrooms, Sophi’s artificial intelligence algorithms predict which articles and videos are relevant to which readers, in order to increase revenue from subscriptions.
Mather Economics, an Atlanta-based subsidiary of Belgian media group Mediahuis, says the acquisition will give it a strong presence in Canada, in addition to its relationships with more than 600 clients in the United States and Europe.
