Lidl, Leclerc, Carrefour… Is your favorite supermarket the most financially attractive? The latest Kantar barometer, which studies household consumption, provides some answers. “Anti-inflation shields”, “tight prices”, various promotions, large retailers are trying to attract customers through special operations. Because, the consumer price index, which has not stopped jumping since the beginning of the year (5.2% in May 2022 over the rolling twelve months according to INSEE), impacts all food products. The shopping basket has meanwhile climbed 4.2% in one year, according to an INSEE report published last month. The French have thus greatly reduced their spending: -1.8% over one year. The drop was already 3.8% in 2021, compared to 2020.
Have consumer preferences also changed?
Has Leclerc been dethroned by another supermarket? According to data from Kantar, consumers seem to have retained their habits. The brand retains 1st place in the ranking, with 22.6% market share (0.2 points). “The significant media investments over the period and the better prospectus share of voice certainly contributed to this gain in market share”, observes Kantar.
Which brands have the lowest prices? Is Leclerc still in the lead or has he been overtaken by a discount store? Discover the ranking* in our slideshow below.
*Kantar – Worldpanel 2022 panel, over the period from April 18 to May 15, 2022. Data from a sample of 20,000 households, calculated on a “Generalist” universe (Hypers Supers EDMP Internet Proximity) representing the expenditure of ordinary households in PGC FRESH LS for home consumption.
