Jorge AguilarSEGUIRJavier Gonzalez NavarroSEGUIRMadrid Updated: Save Send news by mail electrónicoTu name *
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The crisis of the coronavirus has left a large economic impact on our country. Just for example, see the trade will subtract this year from 9.5 points of GDP in Spain, according to the OECD. In addition, sales are expected to fall by 30,000 million. But among the many negative facts, there is a small glimmer of positive that can help companies in this return to the activity: the online sale. At the summit organized by the CEOE, “Companies leading the future”, the trade sector bet yesterday by take advantage of the consequences and the changes in habits of consumption that has caused the crisis to encourage the digitization of companies. “Digitalization should be the backbone of the trade if you want to be competitive,” she said Fuencisla Clemares, director general of Google Spain.
In the same sense is expressed by Peter Field, president of the Spanish Confederation of Commerce (CEC), among their requests was to promote the digtalización “not only as a channel of sale, but for the implementation of tools of business management “. In addition, he called for the Government to put measures to encourage the consumption in the trade of proximity, either through tickets or bonds, and to combat the sale of fakes.
the chairman of the CEC also asked for help to allow companies to grow in size to gain competitiveness. A reasoning that also shared Marc Puig, president of Puig and of the Institute of Family Business: “There’s that bet that the small become medium and medium large”. Antonio Garrigues Walker, president of Asedas, management of Mercadona, was of the view that another problem with competitive of Spain is that “don’t know to sell ; our international market share remains low”.
The creation of a law that allows the flexibility of business hours was another of the requests in the stars of the sector. The president of the employers of large surfaces, Anged, Alfonso Merry del Val, explained that this year the trade is going to be one out of every three days with the blinds down. That’s why he advocated to promote a great covenant to extend schedule opening on Sundays and public holidays during 2020.
Aurelio del Pino, president of Aces, which brings together supermarkets such as Carrefour, Lidl and Alcampo, also support this measure: “There is progress in the liberalization of trading hours to compete with equality.” Another workhorse of the sector are the taxes. The entrepreneurs said that “we can not turn our economy into a hell on fiscal and legislative,” said the president of Anged.
The vision of the consultants
The summit of the CEOE met yesterday, also, to the major multinational advice and strategy, as To ccenture, Deloitte, EY, Kearney, KPMG and PWC , which called for greater legal security, as well as more labour flexibility and lower taxation. Also understand that the digitization should be the engine of economic recovery.
The president of Deloitte Spain , Fernando Ruiz, said the recovery should not generate inequality between countries as in the previous crisis. He stressed that Spain is the least aid is dedicating 11% of the GDP, and the majority (10%) are guarantees and warranties, and only 1% funds without return. is “it’s giving more support to households to companies , and we must not forget that these are the job creators”. Ruiz added that “it is essential to support liquidity, smes, self-employed persons, ERTE and attract foreign investment, as well as the implementation of tax incentives”. On the labour market, said that “we must go forward, not backward”.
The president of Accenture Spain, Sunday, Voyeur , stated that it needed “a plan of reinvention of Spain”, with plans of digitization in the public sector, in smes and investments in critical infrastructure, all of this “with proper regulation”.
The president of E&y Spain, Federico Linares , made a simile with the sea -“you already know that I am of Cadiz”- and stated that “we are in the midst of a storm in which the entrepreneurs we form a Spanish armada that seeks the well-being and the economic recovery.” He added that the crisis “is not funded with taxes, but with debt ; there is no economic capacity to tax, and cannot be retracted rents to families and businesses.” He insisted that “we need to stability rules , predictability, stimulus measures and tax deferment of taxes,” and stressed that “we do not need ideologies of taxation”.
president Kearney Spain, Pedro Mateache, pointed out as a negative aspect of the atomization of our business , “so that puts us at a disadvantage compared to other countries.”
The president of KPMG Spain, Hilario Albarracín, considered “fundamental” measures of labor-market flexibility and “relevant,” the ERTE. Agreed with his colleagues that the legal security is fundamental.
Gonzalo Sanchez, president of PWC Spain, he stressed that “not we must be carried away by the short-termism” and that “adolecemos of a tax system attractive to attract investments,” and that, although there is a lot of liquidity in the markets, missing projects.