(Toronto) The Voyages Rewards program is open to non-Royal Bank of Canada customers.

The Toronto-based bank announced Tuesday that Canadians will now be allowed to participate in the free rewards program no matter where they bank or shop.

Avion offers member deals at over 2,400 online retailers and allows shoppers to earn points that they can redeem for merchandise and gift cards.

The membership level open to customers who do not do business with Royal Bank is called Avion Select.

Avion Select offers most of the basic benefits of the program, but does not offer cash back or savings on in-store purchases and does not allow users to use points for bill payments and investments.

Avion’s expansion comes as companies bolster their loyalty programs. Cineplex, Scotiabank and Empire Company revamped the Scene program last year, and Bank of Montreal announced a deal in June to buy Air Miles in Canada.