Unforgettable marks from your childhood are making a comeback right now. Sold by the Henkel group to the SME Héritage, it was two French people who jumped on the opportunity, not without fear. Waiting for a possible success, the brands that reappear on the shelves of our supermarkets give a smile to consumers sadly marked by inflation.
This French SME is known for relaunching various brands that we no longer saw on the shelves of our supermarkets. Some of these brands are historic and timeless. Perhaps you will recognize childhood memories through the name of these brands. By wishing to make hygiene products more eco-responsible, the Héritage company is betting on a recovery plan.
The image of the company is embodied by two Frenchmen, Daniel Chassagnon and Richard Lerosey. Recently, last February, the two co-managers called “to urgently limit promotional one-upmanship in mass distribution brands”, as they explained for Le Monde, in view of unfair competition in the drugstore.
As Mathilde Vacheresse, marketing and communication director of the Héritage company, said, “there will be a return of the Bonux gift, planned for March 2023”, concerning the return of the old methods of selling the Bonux brand.
Will the strategy pay off? While some make a business out of these takeovers, it often happens that brands are reborn, especially thanks to consumers.
Discover in our slideshow, which brands are making a comeback in 2023.