Inflation continues to eat away at consumers’ purchasing power. According to the latest figures from INSEE, the consumer price index excluding tobacco increased by 6.6% over one year in March 2023, against 7.3% last February. “Over one month, it would grow by 0.9%, after 1.1% the previous month”, specifies the institute. According to an OpinionWay survey for Bonial*, 60% of French people have the feeling of restricting themselves when doing their food shopping, i.e. 16% more than in March 2022.
According to the study, 81% of consumers surveyed intend to change their purchasing behavior in the coming weeks. Here’s how :
Among the behavioral changes, we also find the storage of food products (10%), the reduction of hygiene purchases (7%) or the purchase of second-hand products (18%). On the other hand, 18% of consumers have no intention of changing their purchasing behavior.
What are the aids that French men and women lack to live decently? The survey also established a ranking of measures that consumers would consider “useful” to make ends meet. The point in our slideshow below.
* OpinionWay survey for Bonial conducted with a panel of 1021 French people, representative of the French population aged 18 and over. The interviews were carried out from March 15 to 16, 2023. The results of this survey must be read taking into account the margins of uncertainty: 1.4 to 3.1 points at most for a sample of 1000 respondents.