More expensive shopping. Food encroaches a little more each month on the budget of the French and the latter will have to be patient because the situation is not ready to improve, according to the professionals of the sector, who evoke a red quarter until the end of June. In March, consumer prices increased by 6.6% according to INSEE and products are particularly affected, when comparing current prices to those of last year. Here they are, according to a comparison made by franceinfo.

These prices have prompted many consumers to change their habits and those who were spared inflation in the fall no longer have a choice either. This is for example the case of Marion, thirty-something single and who changed supermarkets at the beginning of January. This city dweller, used to shopping almost day by day in local shops, now makes drive orders that she will collect from her parents, living in the Paris region. “I don’t have a car and I don’t have a supermarket nearby, so every Saturday afternoon, I go to pick up a drive that I ordered from the Leclerc closest to my parents’ house”, explains- she told Planet. They are the ones who offered him this new way of doing things, because they too have changed dairies in recent months.

Samuel, in his forties and a father, entered the doors of a Lidl supermarket for the first time in November. Since then, he goes there once a week and completes elsewhere for what he cannot find there, such as baby products. “I didn’t think, honestly, that I would one day buy my meat or my fruit and vegetables at Lidl, I was more of a market type on Saturday morning or a greengrocer from time to time”, he explains to us. However, faced with the bill which is only increasing and the end of the month increasingly tight, he listens to the advice of a colleague and discovers for himself the shelves of a Lidl: “I am not totally conquered, it’s more by necessity than by choice, but I must say that it has helped us a lot in recent months”.

These two brands are often among those favored by the French in the face of the decline in their purchasing power. According to an OpinionWay survey for Bonial*, 88% of French people have a negative feeling about their purchasing power and 60% now feel that they are restricting themselves when shopping for food. Asked about the brands that help them improve their purchasing power, the latter cited six names, three food and three non-food. Check them out below.

*Survey carried out from March 15 to 16, 2023 with a representative sample of the French population aged 18 and over, made up of 1,021 people.