Mélissa Bédard has been particularly versatile on the small screen for two years. She talks about real estate, plays the saw and the hammer, does pole fitness on camera. The dazzling career as a singer that her enchanting voice let profile when she was tamed at Star Académie in 2012 turned out well, but the endearing young woman has also become the darling host of Quebec specialty channels.
She herself would have had trouble envisaging it, in her early days. “I didn’t think I was ever going to host. But was I dreaming about it? Yes ! “says Mélissa Bédard with the spontaneity that we know her. “When I was little, I listened to Decore your life with Saskia [Thuot] and Pay it forward, with Chantal [Lacroix]. I am a girl who has always liked to give, who is a good listener, who wants to give stuff and who likes to help people. I dreamed of having such a show, where we stay natural, with “real people”. »
Thus, Canal Vie, CASA and the Véro.tv platform of ICI Tou.tv Extra are snapping up today the dapper Mélissa Bédard, whose candor and authenticity have charmed viewers as much as the decision-makers of our TV since her performance. noticed in the series Can you hear me?. Rarely has a personality been so unanimous, all networks combined.
“People really like Mélissa a lot,” confirms Mélanie Bhérer, general manager, variety, lifestyle, documentary and digital, at Bell Media, arguing that the latter’s omnipresence is only a reflection of the esteem of the public. towards her.
This affection is measured in very appreciable numbers. In the fall of 2022, at the helm of Ma première maison – where she was renovating her residence with her spouse Karl Fortier and their brood of six children – the young mother rallied an average of 142,000 viewers to her suite. My first house then rose to third place among the most watched programs on Canal Vie.
At CASA, the two editions of Happy Storage, where Mélissa Bédard devoted herself to the art of decluttering, experienced similar success: the first, broadcast in the spring of 2022, immediately won the top 5 of appointments most watched on the air, while the second, relayed from April 25 to July 11, rose to first place in the listening charts.
Since we are not slowing down such a good momentum, the hyperactive host reconnects with Canal Vie in the fall. Starting Tuesday, August 22, in Everything to Sell, she will help families sell their property without a broker. Later this season, she will form, with her accomplices Mélanie Couture and Guylaine Guay, a trio à la Charlie’s Angels in Toutoune jour, on the Véro.tv tab of ICI Tou.tv Extra. The “XXL trio” will test a variety of sports and activities (climbing, yoga, water slides, cheerleading, etc.) to see if and how these proposals are suitable for people who are overweight.
Not “round” or “coated”, but “big”, insists Mélissa Bédard. “We’re fat and we know it. We take responsibility and that’s how it is! “Launches the host, who also crosses her fingers in the hope of recording a third part of Happy Storage.
Emmanuelle Plante, content producer of Toutoune jour for Avanti-Toast, had several opportunities to observe the appeal of Mélissa Bédard during the filming that has just ended. Like when she suddenly left to pick up children to play with her at the water park. Or when she simply struck up a conversation with a 90-year-old man who sat next to her, fascinated by her story.
“Melissa is like a magnet. It’s beautiful to see how close she is to the world. She’s really a beautiful person, ”says Emmanuelle Plante.
Mélanie Bhérer, of Canal Vie, shares this point of view. The channel supervises its headliners with little experience in animation, in particular for questions of diction and posture, but we never wanted to erase the great simplicity of Mélissa Bédard. She herself considers her accessibility to be the best card in her game.
At home in Quebec, her three daughters, ages 4, 8, and 13, and her three stepsons, ages 13, 17, and 19, bring her back to basics. However busy she was, Mélissa Bédard never wanted to have a base in Montreal. The kilometers of asphalt between family and work symbolize balance for the 32-year-old star.
“I’m down to earth because I know everything can stop tomorrow morning. I give myself in all my projects. I take advantage of it, remaining humble. I never show up on set in a bad mood! »