Sweden and the Scandinavian countries rank particularly well in terms of women in IT sectors. However, it is essential to distinguish between women employed in the technology sector and those in IT roles. The latter group is significantly smaller than the former. Although there is intense dialogue about gender equality in the tech sector in Sweden, data suggests that Canada has a slight advantage in this regard. At the same time, the United States has a greater proportion of women, particularly in e-commerce and social media.

Perspetivo operates at the intersection of technology and research. We strive to obtain representative data that speaks not only for the majority, but also for the various minorities in Scandinavia. We pride ourselves on being a unique startup that pushes boundaries by ensuring that every voice, regardless of gender, ethnicity, age, or socioeconomic background, is reflected in search. Our data appears to be the most precise and reliable in the Nordic countries. When your data truly represents everyone, it’s naturally more relevant.

We moved to Sweden when I was just 4 years old. And without a doubt, my personal journey and my family background have greatly influenced my professional journey. I watched my well-educated parents navigate the complexities of integrating into Swedish society. They often felt neglected despite their diplomas, and that had a profound effect on me. However, my parents instilled in me the belief that I could achieve anything I wanted. My affinity for numbers, whose objectivity is flawless, led me to mathematics and statistics. I wanted to use these disciplines as a tool to concretely demonstrate and advocate for a more inclusive society and industrial landscape. Numbers have the power to reveal the truth.

We are missing a lot of data related to ethnicity, mother tongue and other important equality parameters. Sweden has only just started looking at data and knowledge-based inclusion. My company was the first to adopt this approach in the Scandinavian countries. The potential is vast and promising. Sweden stands out as one of the most diverse nations in the world.

One in five Swedes was born outside Sweden. One in four Swedes is of foreign origin and one in three has at least one parent born abroad. The latter group is growing rapidly. Nearly 40% of young Swedes aged 18 and under have at least one foreign-born parent compared to 33% of the general population. This portion of the population accounts for approximately 80% of the country’s population growth, a vital statistic for the stability of the future job market. What we need, however, is a balanced media discourse that highlights not only the challenges, but also the enormous benefits and strengths that come from a diverse society: 34% of Swedish doctors were born in foreign and 54% of our doctoral students are Swedes born abroad.

Inclusive infrastructure is our concrete approach to inclusion and diversity. It is a proprietary model that we have developed to move from simple discussions to the real development and execution of strategies centered on inclusion and equity. The “Perspective Density Measure” is our unique mathematical formula that quantifies and relates the concepts of “diversity” directly to innovation and growth. It’s our way of ensuring that diversity is not only celebrated, but also recognized as a powerful driver of progress. To create change, you need representation even in the data. Without this contribution, opinions regress. Progress lies in the ability to understand the point of view of others.