Cirque du Soleil Entertainment Group has partnered with metaverse game developer Gamefam to create an online gaming experience on Roblox.

In Cirque du Soleil Tycoon, which takes place on the online gaming platform, users will be able to create their own Cirque du Soleil universe, the company said.

Users will be able to create their own Cirque du Soleil show with performers and crowds, in an experience inspired by its new touring show, Echo.

Cirque du Soleil says the collaboration is part of the company’s newly defined mission to diversify its offering beyond live shows.

The company hopes it will succeed in enticing some of Roblox’s more than 66 million daily active users and attracting a new fanbase.

Cirque du Soleil Tycoon will be available for free starting in summer 2023.