Many manufacturers have believed for years in the virtues of larger and larger models. Volvo, however, chose to go against the grain with its latest creation. The Swedish manufacturer will unveil a small electric SUV called EX30 on June 7.

For the moment, it’s hard to know where this new model will fit into the Volvo family in terms of its dimensions or its characteristics. That said, the fact that it’s called the EX30 means it’ll be even smaller than the recently updated C40 and XC40 Recharge.

A short video published by the manufacturer exposing certain tight angles of the body elements of this newborn supports this assertion. The effective slogan “Thinking small is one of our biggest ideas” too.

In an interview with the British magazine Top Gear last November, Volvo boss Jim Rowan said he wanted to target a much younger clientele with this SUV. “Gen Z is our next market. We’re not talking to this generation and we’ve never been to this generation, but we’re definitely going in that direction,” he said of the model in the works. He felt he wanted to target “first-car buyers” with an urban SUV, reflecting a clear desire for affordability. To be continued.