Kraft has been known for its mac and cheese products, but a recent viral video by Abby Kreger (@aceengel) on TikTok shed light on a concerning issue with their gluten-free Mac & Cheese. Kreger, who has celiac disease, shared her experience of ordering four boxes of the gluten-free product, only to find that none of them contained the cheese sauce packet.
Despite reaching out to Kraft through various channels, including customer service and emails, Kreger received automated responses and coupons for free boxes that also lacked the sauce packet. This led to frustration and disappointment for Kreger, as she relies on gluten-free mac and cheese as a staple in her diet.
The video garnered support from viewers who shared similar experiences of missing cheese packets in their gluten-free boxes. Kraft initially responded, claiming no quality issues with their gluten-free product, but Kreger persisted in highlighting the ongoing problem she faced.
After a follow-up video and a call from Kraft, the company acknowledged Kreger’s concerns and promised to address the production issue to prevent future occurrences. In the midst of this, other companies like California Pizza Kitchen, Stouffer’s, and Instacart showed their support by sending Kreger free goodies as a gesture of goodwill.
The overwhelming response from these companies and the outpouring of support from the community left Kreger feeling grateful and appreciated. Stouffer’s even went a step further by creating a gluten-free version of their Supreme mac and cheese inspired by Kreger’s experience, showcasing the impact one person can have in the gluten-free community.
Overall, Kreger’s journey from highlighting a product issue to receiving support and inspiring positive change serves as a testament to the power of voicing concerns and the kindness of others in making a difference. Through her experience, Kreger not only shed light on a manufacturing issue but also brought about meaningful change and support for the gluten-free community.
