Toyota Material Handling Celebrates 25th Anniversary of SAS on National Forklift Safety Day

Toyota Material Handling is commemorating the 25th anniversary of its System of Active Stability™ (SAS), a groundbreaking technology that has significantly reduced the risk of forklift tip-over incidents. This milestone coincides with the 11th annual National Forklift Safety Day, highlighting Toyota’s commitment to promoting a safety culture among its customers. As part of the event, Toyota is sharing educational resources with dealers and forklift operators to enhance forklift safety practices through innovative technology.

National Forklift Safety Day, organized by the Industrial Truck Association (ITA), is an important annual initiative that aims to educate stakeholders about the importance of safe forklift operation and proper training. With millions of forklift operators in the workforce, Toyota continues to stress the significance of ongoing safety education to prevent accidents and injuries.

Cesar Jimenez, Vice President of Regulatory Affairs, Product Planning, and Product Assurance at Toyota Material Handling, emphasized the impact of National Forklift Safety Day in promoting safety awareness within the industry. Jimenez highlighted the need for continuous safety training and fostering a safety-centric culture in all organizations.

In addition to SAS, Toyota’s Smart Environment Sensor Plus™ (SEnS+) offers advanced features to assist operators in identifying potential hazards, such as pedestrians or obstacles in their path. These innovative technologies are part of Toyota Assist, a suite of cutting-edge features designed to improve forklift operability, productivity, and safety standards within the industry.

During the event, key figures such as Brett Wood, President & CEO of Toyota Material Handling North America, and Cesar Jimenez will be playing pivotal roles. Wood, who is serving his second term as ITA chair, has been instrumental in advancing safety initiatives within the industry. Jimenez, with nearly three decades of experience in the field, has also been actively involved in promoting safety standards and raising awareness about the importance of safety training for forklift operators.

Toyota Material Handling’s commitment to safety extends beyond technology, with the company offering site surveys, consultations, and operator training to promote a culture of safety in the workplace. By embodying Toyota’s core values of continuous improvement and safety, Toyota Material Handling plays a crucial role in emphasizing the importance of industrial trucks in various sectors such as manufacturing, warehousing, logistics, and distribution.

For more information and resources on National Forklift Safety Day, visit Toyota Material Handling’s dedicated page on