The world’s largest advertising Agency WPP wants to be around a stress of 3500 jobs. At the same time, especially in New York 1000 new employees, and invest in technology set, informed the British company on Tuesday. After the departure of the founder, Martin Sorrell, in the spring of the new chief, Mark Read is to reduce the costs and the industry leader back on the growth path. Mainly, the advertising options with Facebook and Google have removed the owner of the JWT and Ogilvy agencies last business.

“We need a simpler WPP, we need to invest in the future and this is the next step on this journey,” said Read. It is planned to reduce the cost to 2021 by around 300 million euros. This is due to office closures and the removal of overlapping closing Jobs in numerous agencies.

His new strategy he had developed, together with 130.000 employees and customers, including Unilever, P&G, Vodafone, and Ford, stressed Read. In the full year, a decline of 0.5 per cent and not more like in October of one percent is expected in the own-force achieved net sales.

WPP — — (–) London tradegate exchange, Frankfurt, lang & Schwarz, Stuttgart 1T 1W 3M 1J 3J 5J For detail view

For investors, the Three-year came in-Plan well: WPP shares rose about seven percent and were one of the biggest winners in the London selection index.