(Paris) The large Range Rover will be offered in a 100% electric version from 2024, the British brand announced on Wednesday.

The luxury off-roader, flagship of the Jaguar Land Rover (JLR) group, is currently being tested and a waiting list has been opened for future customers, the brand said in a press release.

The Range Rover will position itself in the market of luxury electric SUVs such as the Tesla Model at Aston Martin.

In China, the group’s main market, it will also face YangWang U8, the new proposition in this sector from the electrical giant BYD.

This first electric version “will offer performance comparable to a Range Rover V8, as well as the off-road capabilities developed in-house by Land Rover experts, which have been the hallmark of the Range Rover since its inception in 1970 ”, depending on the brand.

Priced from 103,000 pounds in the UK ($176,000), this SUV pioneer mostly climbs uptown sidewalks, but its successor does indeed promise to tackle 85-centimeter-deep fords.

Featuring an 800-volt architecture, it can be recharged quickly on high-power terminals.

The Range Rover Electric, whose weight has not been specified, will be produced at England’s Solihull factory, near Birmingham, alongside plug-in hybrid Range Rovers, thanks to an investment of £70 million ($119 million). $) in a chassis production line.

The batteries will be assembled a few kilometers away at the JLR group’s new electric propulsion manufacturing center in Wolverhampton.

Jaguar Land Rover group is doing better after a wave of layoffs in 2019 and a difficult few months due to the shortage of microchips.

The group, owned by Indian giant Tata Motors, recorded a 57% year-on-year increase in revenue in the first half of 2023 to 6.9 billion pounds ($11.7 billion), with an increase of 29 % of retail sales.