support-local-brands-in-altadena-palisades-and-la-for-fire-relief-gear-available

**Support Local Brands in Altadena, Palisades, and L.A. for Fire Relief: Gear Available**

As Southern California continues to battle historic wildfires, Los Angeles brands are stepping up to support relief efforts by selling limited edition merchandise. These items not only raise crucial funds but also allow shoppers to show love for their neighborhoods while helping their community.

### Unity and Strength Through Fashion

Brick-and-mortar stores, online shops, and even celebrities have come together to design items that embody themes of unity and strength. Bernard Denney, co-owner of Only the Lonely in West Los Angeles, shared, “We love and embrace, laugh and cry with our community and customers every single day.” Their line of shirts, hoodies, and trucker hats proudly display “Altadena Strong” and “Palisades Strong,” with all profits exceeding $5,000 being donated to the California Fire Foundation’s Benevolent Fund.

### Brands Making a Difference

Several other brands are also making significant contributions to the wildfire relief efforts in various ways. From the Hundreds selling a “Love L.A.” graphic tee with all sales supporting CORE, to Big Bud Press raising funds for the Pasadena Community Jobs Center with their “I Love L.A.” tote and benefit tee, each brand is using their unique platform to uplift and support those affected by the fires.

### Personal Touch: Stories of Resilience and Hope

Amid the devastation caused by the wildfires, local brands like Kikay are not just focused on raising money but also on providing comfort and a sense of belonging to those who have lost their homes. Ysabella Delgado, co-owner of Kikay, shared her personal experience of being displaced due to smoke damage and emphasized the importance of rebuilding Altadena not just physically, but also emotionally. Their corduroy hats and tote bags stitched with “Rebuild Altadena” serve as symbols of strength and unity for the community.

### Act Fast to Make a Difference

While these specially designed items are only available for a limited time, the impact they can have on wildfire recovery efforts is invaluable. By supporting local brands and purchasing these unique pieces, you not only contribute to relief funds but also wear a symbol of resilience and community spirit. Don’t miss the chance to be a part of this meaningful cause.

In a time of crisis, the power of fashion and unity shines through as local brands in Altadena, Palisades, and L.A. come together to support their communities in the face of adversity. Join the movement, show your support, and make a difference today.