Prices are stagnating. If inflation is starting to fall, this is not the case for all private label products. Indeed, according to INSEE, consumer prices increased by 4.5% over one year in June, against 6.3% over one year in February 2023. However, the amount of certain products continues to increase. For what reasons ?
The rise in revenue is slowing down, but not stopping. “The adjustment is much more flexible on private labels and therefore distributors still have the ability to adapt prices a little more quickly to variations in raw materials”, explains Emmanuel Cannes, price and inflation expert at Nielsen IQ, to franceinfo. Moreover, not all raw materials have returned to their previous level, which explains this phenomenon. But some brands still apply more attractive prices on private label products. Which ones? Check them out in our slideshow below.
On July 20, 2023, the Web Grande Conso, led by Olivier Dauvers, presented the second edition of the indicator on private label prices (MDD). In collaboration with NielsenIQ, the latter studies the evolution of private label prices over a month on the basis of a basket of 100 food products. The selected private label products are considered strictly comparable.
According to the indicator, the share of brand products that have fallen remains low. Indeed, 20% of foodstuffs are down over a month. Nevertheless, 53% remains stable between June 17 and July 17, 2023. Rising products represent 27% of the entire basket. More generally, there is an increase of 0.4% between mid-June and mid-July 2023. While some brands are among those with the lowest prices, they still saw an increase over the month. Discover in our slideshow below those with the lowest prices for private labels.