It’s a word that we hear wrongly and through these last few months: inflation. What does that really mean, exactly? In the words of the European Central Bank: “We speak of inflation when prices increase overall, and not just the prices of a few goods and services.”

According to an INSEE study of June 2022, it reached an average of 5.7% in one year. However, the increase in prices logically impacts the budget of the French. As the IRI indicates in the Vision report of June 2022: “the French buy less and they no longer manage to move upmarket”. According to the IRI monthly report of May 2022:

Despite the complicated economic situation for many households, some French consumers have kept their favorite branded products in their shopping basket. In the slideshow below, Planet has ranked the best-selling products despite inflation in the first half of 2022, according to research by the Nielsen IQ institute. To achieve this ranking, the institute took into account the turnover of brands for a specific commodity: a pack of six one-litre bottles of water, a 250g wafer of butter, a jar of spread 1kg…