Supermarket: a new price spike expected in 2023


Who says new year, does not necessarily mean good news. After the past twelve months, many French people are happy to say goodbye to 2022 soon, without knowing what 2023 has in store for them. Will inflation continue its mad dash in France? Will energy prices continue to rise too? While it is difficult to predict exactly what will happen in the coming months, the first data is far from reassuring.

As a reminder, here are the products most affected by the price increase, according to data calculated by the NielsenIQ institute, between October 2021 and October 2022.

As Le Monde explains, the prices of products sold in supermarkets could increase again at the beginning of 2023, the evening newspaper even mentioning “double-digit inflation”. The food manufacturers had until Thursday, December 1 to give their prices to the big brands and their choices will necessarily have an impact on the French.

Questioned by the newspaper, Jacques Creyssel, general delegate of the Fédération du commerce et de la distribution, is worried: “The requests for revaluation that reach us from suppliers are at extremely high levels: between 15% and 25% on many products”. Which brands could see the biggest price increase?

How can this additional price increase in 2023 be explained? According to Le Monde, this inflationary climate is facilitated by the post-Covid recovery, but also the war in Ukraine and the avian flu, these three events having severely impacted production in recent months. The energy crisis is also hitting manufacturers hard, who therefore pass on the additional costs to their customers. Finally, the cost of packaging, transport of goods and agricultural raw materials also have a part in this future price increase.

According to information from the evening daily, price increases are already known for certain brands popular with the general public. Here are which ones.

Which products will be affected by the price increase in 2023? Impossible to predict for the moment, because the agreements have not yet been signed between the manufacturers and the representatives of the major brands. Le Monde still cites percentages on several brands well known to the French, as follows:

With the evening daily, the boss of a large French brand protests: “When Pepsi asks us for a 30% increase, we will not be able to halve it by negotiating. If we start at this level, it’s very worrying.” A concern that will also be that of many French people, after an already complicated year financially.