The directive on single-use plastics voted in June 2019 by the European Union must come into force in July 2024. This directive requires that all beverage caps in plastic bottles up to three liters, including Tetra type bricks Pak and cubitainers, must be attached to their container. Since 2019, manufacturers have been slowly but surely complying with this new constraint.
There are different types of attached caps: among others, those whose base is clipped under the thread (as with the Rozana water brand) and those “snapped”, hinged, which open from bottom to top (as at Cristaline). “The consumer should not be embarrassed to drink and the operation of the cap must be intuitive”, explains Augustin de Tilly, global marketing director in charge of Aptar’s beverage market, to our colleagues at L’Usine nouvelle. However, these attached caps surprised more than one consumer when they were released.
This innovation aims to encourage and facilitate the recycling of corks since they can no longer be lost or thrown away in nature. Indeed, in order to reduce the amount of litter, it is now easier to recycle bottles and their caps. “This cap improves recycling by facilitating the selective sorting of bottles because it makes consumers aware of recycling the cap with the bottle. The bottle and the cap are sorted in a single gesture”, explains the Cristaline brand, a pioneer in this method of closure. , taken up by La Voix du Nord. Do not detach the cap from its container, at the risk of losing its ecological interest.
For Pascal Destruhaut, commercial director of Betapack, interviewed by L’Usine nouvelle, “the screw neck can only be an intermediate phase. The future of production will be played on material savings. In 2030 at the latest , the “snapped” collar will become the standard on the market”.
