California Governor Gavin Newsom has enlisted the help of prominent figures like Magic Johnson, Dodgers Chairman Mark Walter, and 2028 Olympics organizer Casey Wasserman to spearhead a new philanthropic initiative called LA Rises. This collaborative effort aims to support wildfire recovery in Los Angeles by bringing together business leaders with city, county, and state officials to facilitate the rebuilding process.
The decision to leverage the influence and resources of high-profile Angelenos outside of government comes at a crucial time as leaders grapple with the monumental task of reconstructing areas affected by the recent devastating fires, particularly the mixed-income community of Altadena and the affluent Pacific Palisades neighborhood. The pressure to ensure equitable and efficient rebuilding efforts in these diverse communities looms large on the shoulders of those involved.
The initiative, backed by Walter’s foundation and the Los Angeles Dodgers Foundation, will kickstart fundraising with a commitment of up to $100 million. Governor Newsom expressed confidence in the collective strength and resilience of Los Angeles, stating, “Los Angeles will rise again — stronger, more united, and more resilient than ever.” The collaborative approach aims to not only restore but also enhance the affected communities, ensuring that every Angeleno has the opportunity to rebuild and thrive.
As the city navigates the complexities of recovery, Governor Newsom has called upon individuals with proven leadership and unwavering commitment to Los Angeles to lead the charge. Magic Johnson, known for his entrepreneurial ventures post-basketball career, Casey Wasserman, a prominent figure in the entertainment and sports industry, and Mark Walter, a respected investment firm CEO and Dodgers owner, have been appointed as co-chairs of the initiative. Their collective expertise and dedication are expected to drive LA Rises towards its goals of expanding access to private capital, coordinating with government entities, and bridging the financial gap for rebuilding efforts.
In a show of solidarity and collaboration, Mayor Karen Bass has appointed civic leader Steve Soboroff to oversee the initial phase of the city’s rebuilding endeavors. Soboroff, a seasoned advisor with a track record of successful projects in Los Angeles, will focus on streamlining debris removal, rebuilding approvals, and revitalizing essential community spaces like parks and libraries. This coordinated effort between the city and the state aims to address the pressing need for comprehensive recovery plans that prioritize the well-being of Angelenos.
The involvement of Wasserman and Johnson, both deeply rooted in L.A.’s civic fabric, underscores the city’s resilience and unity in the face of adversity. Wasserman, reflecting on the spirit of Los Angeles, remarked, “There’s nothing Los Angeles can’t achieve. LA Rises will channel the unmatched creativity, resources, and generosity of the private sector to rebuild our city and pave the way for a stronger future.” Walter echoed this sentiment, emphasizing the urgency for those with the means to contribute positively towards rebuilding efforts in the wake of the destructive fires.
The leaders of the LA Rises initiative are set to make a public appearance alongside Governor Newsom at Dodger Stadium, highlighting the collective resolve to address the challenges posed by the recent fires. Walter aptly summarized the sentiment, stating, “The LA fires have wreaked havoc on LA’s neighborhoods. It’s time for those with means to come forward and make a positive impact to build back better.” As the city unites in its recovery efforts, the commitment of key stakeholders and community leaders will play a pivotal role in shaping the future landscape of Los Angeles.