Santa’s elves are experiencing some difficulties this year. As the holidays are fast approaching, the crises that have followed one another in particular due to Covid-19 or the war in Ukraine are still having significant impacts.
If some gifts are likely to be missing under the tree, it is above all their prices which, as in all circles, have risen sharply. Indeed, according to a study by the firm NPD Group unveiled on Wednesday, October 5, the price of toys would have experienced an average increase of 6% in one year. However, this increase comes in a context where inflation is generalized and the portfolio of the French already strongly weakened.
While the average price of a Christmas toy is 30 euros, this year families will have to pay an additional 1.80 euros. However, this increase remains variable depending on the brands. For example, Franck Mathais, spokesperson for JouéClub said: “we offer 2,100 toys and games, of which 1,100 were present last year. The 2022-2021 price comparison shows inflation of 3.6%”, report our colleagues. of the Parisian.
Faced with this price increase, the French will not be able to make as many purchases as usual. Asked by franceinfo, the president of the System U stores assured that toy purchases were thus down “20% in general” and 10% for the large retailer. “Toys have increased a bit this year, it’s true, so I think there’s an impact on customers’ buying decisions,” he said.
In addition to inflation, some gifts that are often found under the tree are at risk of being out of stock. Here are the products that may well be affected.