Since March 15, 2023, several large retailers have joined the “anti-inflation quarter” system. They have thus undertaken to sell a selection of products, bearing the logo of the anti-inflation quarter, at the “lowest possible price”. While the Minister of the Economy, Bruno Le Maire, wishes to extend the system beyond June 15, would he be a victim of its success?

According to TF1, distributor brands (MDD) are on average 30% cheaper than major brands. Driven by the anti-inflation quarter, they are increasingly popular, to the point of being out of stock at several brands.

While Bruno Le Maire declared this Saturday, May 20, “we will obviously extend [the operation] for an additional quarter, private labels have not been found on the shelves for several days. “It’s very interesting, but there are fewer less. There are fewer on the shelves because there are a lot of sales,” said a mother on TF1.

According to La Dépêche, in mid-March, 5% of products in supermarkets were missing from the shelves. 56% of consumers are “often” confronted with this phenomenon. However, according to Gaëlle Le Floch, consumer expert and marketing director at Kantar, “with the inflationary context, a very strong demand is increasing for the benefit of private labels, in particular first-price brands. It’s complicated for a brand of anticipate this oscillation several months in advance”, reports TF1.

W hat private labels are affected by stockouts? Check it out in our slideshow below.