(Paris) The City of Paris is immortalizing British music legend David Bowie by naming a street in the 13th arrondissement after him, on what would have been his 77th birthday on Monday.

The inauguration of rue David-Bowie was first announced in 2020 by Jérôme Coumet, mayor of the district. Bowie died of cancer in 2016.

The new street, located between two modern office buildings, including the headquarters of the daily newspaper Le Monde and the magazine L’Obs, opens onto avenue Pierre-Mendès-France.

This tribute highlights David Bowie’s first performance in Paris in 1965 – his first outside the UK – and his lasting impact on music, fashion and culture.

Bowie’s influence on music, with hits like Space Oddity and Let’s Dance, but also on fashion, is now definitively recognized in the urban landscape of Paris.