(New York) Majority shareholder and chief executive of Twitter Elon Musk is now the personality with the most followers on the platform, after dethroning former US President Barack Obama.
Thursday, the entrepreneur was followed by 133.08 million subscribers, against 133.04 for the former head of state.
In one year since announcing his takeover bid for Twitter, Elon Musk has gained more than 50 million subscribers.
In February, the Platformer news site reported that the boiling billionaire had pushed Twitter engineers to put in place measures to promote the dissemination of his messages on the network.
Under pressure from their boss, these employees modified recommendation filters and mechanically widened the spread of his tweets, still according to Platformer.
Elon Musk and Barack Obama are far ahead of singers Justin Bieber (113 million subscribers), Katy Perry (108) and Rihanna (108), who complete the top 5, according to data from the specialized site Social Blade.
Twitter has announced that all users who had a blue badge, synonymous with certification, but had not subscribed to the new Twitter Blue paid subscription will lose it starting Saturday, April 1.
In an internal message to company employees, Elon Musk said last week that he estimated Twitter’s value at $20 billion, less than half of the $44 billion he paid in October to take over. control of the San Francisco group.
