New strategy – want to Nestlé’s water business in North America loswerdenCO2-neutral and a new U.S. strategy: The Swiss food group is aiming to become more sustainable, and provides some spring water brands to the test.1 Kommentar1Nestle CEO Ulf Mark Schneider wants to expand its water business.Keystone/Laurent Gillieron

Nestlé is considering the sale of the water business in North America. The food group aims to align its strategic direction in the business with water as a whole.

In the future, the focus should be on international brands, Premium bottled water, and water with health-promoting additives are. For the water business in North America, the strategic options should be examined.

This also includes a possible sale for the majority of the business in the Region, as it was said in a message from Thursday evening. Without the international brands in the area of 2019 have achieved a turnover of around 3.4 billion Swiss francs. The entire water business generated sales of 7.8 billion Swiss francs.

CO2-neutral by 2025

To include on the test bench, the activities of regional spring water brands, the beverage delivery service ready refresh and the brand Nestlé Pure Life. This business is located outside of the new alignment, it was called more. The examination of the options is to be completed by the beginning of next year.

To be developed: The water brand Pure Life.Keystone/Laurent Gillieron

In the United States and worldwide, it is set fully to the further growth of the brands, Perrier, S. Pellegrino and Acqua Panna, the group wrote off the next. Also, Pure Life to the world will be further expanded, as products such as functional water with health-promoting additives.

The group intends to align, in addition, by 2025 the entire water portfolio is CO2-neutral and the corresponding water catchment areas to regenerate. This is part of the self-imposed new sustainability commitments.


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