New regulation starting in 2022 – storage duration for Replay-TV agreement doubled in the dispute in order to time-shifted television in Switzerland: spectators can new TV shows to watch, up to 14 days. The SRG is against the extension.0 KommentareEin Boy is watching on a Tablet, a ski race again, while his Bunder watching Live-TV the news at 19.30.Photo: Laurent Gillieron/Keystone
The collecting societies and user associations Suisse digital and Swiss stream have agreed on a new Tariff, which governs the time-shifted television in Switzerland. The storage period for TV programs will be extended from seven to 14 days.
in Addition, viewers can select the audience from the TV distributors, in the future, for yourself, how much advertising do you want to watch it in the Replay. The new regulation comes into force on 1. January 2022 in force, as it is known in a communication of Friday.
In the context of the Suissimage guided copyright law, collective bargaining, the associations of Users Suisse digital and Swiss stream and the active in Switzerland, and advertising-funded TV had channels of advertising together into new innovative formats for the TV channel in the Replay-TV is looking for, it is said in the Communiqué.
The SRG consider the extension of the Replay duration to 14 days is not appropriate and is not a party to the industry agreement. Still, could be saved with the agreement, the tariff and the industry solution, the SRG-programs 14 days and in the case of an advertisement, as in the past to be cued up.
A forward-looking solution
collecting societies and user associations Suisse digital and Swiss stream
In the Communiqué, it is recalled that it had rejected the Parliament in December 2018, to rules in the copyright law revision of the Regime of private copy of the Replay TV and instead have called to clarify the conflict of the TV advertising in the Replay among the involved parties. In the past 18 months, a “future can be developed-and a solution”.
This consider balancing the different interests of viewers, advertising-financed TV channels and TV broaden. The new Copyright law had been filed on Thursday by the Swiss Federal arbitration Commission for copyrights for approval.
Long replay period
The viewers can new TV shows to watch, up to 14 days. So far, the possibility to record TV programs was limited to 7 days. The Replay TV available program offer doubles for spectators and viewers.
The viewers can also choose from the offer of the TV-propagator self -, how much advertising do you want to watch it in the Replay. Due to the new copyright tariff, it is possible that the TV propagator Replay deals with a greatly reduced advertising or offering even without advertising.
The compromise reached provides for the TV stations, by contrast, a new opportunity for the marketing of a Start-up advertising from a few seconds, by short commercials, when the advertising is überspult in the program, as well as a Display advertising when you Press the pause button.
in Addition, the viewer must fast-forward on the inside and spectators at the entrance to the Replay TV to Start manually, but you are new to Start advertising automatically at the start of the Replay program. Similarly, you can jump after playing a short advertising spots directly to the program.
(SDA /aru)
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