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Barcelona have decided to remodel the façade of the Camp Nou and will feature Rakuten to promote a novel project. The club and the company nippon will create a new vinyl for the facade of the stadium azulgrana made with images of more than 46,000 fans of the Catalan entity around the world. In a time in which the parties are made behind closed doors and there are restrictions on travel, Rakuten seeks to thank the fans for his unconditional support, which has helped to keep alive the game during this difficult stage because of the pandemic Covid-19 . The japanese company seeks to reach fans in an innovative way, allowing them to connect with your team in a way like never before.
The club will offer to the catalans to the opportunity to be part of the stadium in an area that formerly hosted the name of all the footballers in the club’s history. On this occasion, with pictures of fans forming a mosaic that will be able to see the giant images of Messi, Pique, Griezmann, De Jong and Luis Suarez. Supporters can register on a website created especially for the occasion (https://global.rakuten.com/corp/fcbarcelona/thebigpicture/es), upload your photo and encourage your club and apply to be part of the new mosaic giant which is located in the façade of the Camp Nou , adding to the mosaic with the players of Barcelona. Rakuten will also launch an app that will allow visitors to Camp Nou, find your image within the mosaic through an augmented reality experience. The photos will also be available at digital version , to be published online for those fans that are not able to visit the Camp Nou in person.
The promotion, which has opened up this Tuesday the Barcelona concludes on the 11th of August, or as soon as you have received the 46,000 photographs needed to compose the mural.