to reach young people, the Bundeswehr is on entertainment elements. As an Action-produced series about the elite unit special forces command (KSK), which is, among other things, in the short message service Whatsapp, or via Youtube. In addition, it was for the Amazon’s voice assistant, Alexa is a fitness program from the KSK-sports head developed, in a Form adapted for civilians every day, new fitness items available.
The Greens are highly critical of this advertising campaign. It was “cynical, to young people with an Action series and a muscle program as a citizen in Uniform win,” said the defense spokesman of the Green, Tobias Lindner, the “picture on Sunday”.
The Ministry defended the campaign. The Bundeswehr must strive “to come on the Radar of young people”, a spokesman said the “BamS”. For target group-oriented advertising was “necessary”. The KSK series, according to the Ministry currently has around 28,000 subscribers, the KSK-sports program, the Amazon voice assistant, Alexa fitness units can be retrieved, 2300 user.
