Since autumn 2022, prices have been on the rise in supermarkets. At the start of 2023, for the same basket of food products, prices have soared by 14.5% in one year. This increase weighs on household spending, forcing them to give up certain products.
The Cetelem Observatory, with Harris Interactive and Toluna, conducted a study, between February 8 and 10, on new household eating habits in the context of inflation. And, on a representative sample of the French population, 69% of respondents say they have already given up certain food shopping in the last 12 months.
30% of French people reveal having had to do without products that were nevertheless deemed “essential”. 88% of the most modest households go without products and expenses. And 91% of them gave up so-called “pleasure” foods. More serious: one in two French people say they eat less.
To fight against inflation, 51% of French people prefer to opt for the same product in a cheaper brand, rather than waiting for a promotion (11%). Consumers also make more use of distributor brands (61%) and low cost (52%). At the same time, households are reducing their consumption of traditional and high-end brands. Consumers are also increasingly using their loyalty cards and visiting discount stores more often.
However, these techniques are not always enough to save money. Consumers then pay more attention to waste (39%) and prefer to cook more “homemade” meals (28%). Even, resign themselves to abandoning certain expenses. What are the 10 products that 70% of French people can no longer afford?