Top start for the sales! While the first cities in eastern France have already launched the operation at the beginning of the month, the winter sales period begins this Wednesday, January 10, 2024 across the entire territory and in several local authorities. Overseas. For a period of four weeks, it is an opportunity for millions of French households to find good deals.

However, the shadow of the coronavirus (and its variants) continues to hover over the heads of traders severely affected by the health crisis. And, these are not the latest announcements from the executive power which will reassure them in the face of the decline in their clientele. “The concern is strong, we see that the decision to put everyone to telework has already had a significant impact on the influx into stores”, alarms Florence Bonnet-Touré, general secretary of the National Federation of clothing and representative of independent businesses in the sector, with the AFP.

In 2021, the results were disappointing for businesses with sales down 9% compared to 2019. To remedy this, sellers and merchants intend to do well by attracting consumers with discounts and discounts. slashed prices. “We are already seeing private sales at 50%. The sales will start very, very strongly because we do not know what will happen afterwards,” assured the president of La Ronde des Quartiers Christian Baulme, relayed by France info.

In order not to miss any good opportunity, you have until February 6, 2024 to make your purchases in store and online. While waiting to find a warm sweater for your other half or an ideal household appliance for your family brunches, other Internet users have already discovered some gems on the 2024 sales. An anthology of their best jokes through our slideshow.