As Hoteliers fight against online portals – Directly to the Hotel and a better room get hotels in Switzerland together, in order to reduce the dependence of booking platforms. How guests can take advantage of. Jon Mettler0 KommentareMit free additional services want to bring the Swiss Hotels your guests to book directly.Photo: Gaëtan Bally (Keystone)1 / 1
Although Hotels were allowed while the Corona of a crisis remain open. Up again to a state of normality, but pass months. For many Hotels the economic existence is therefore in jeopardy. Foreign guests are likely to book according to Switzerland tourism for the current year of 2.1 million Nights, less than in the year 2019. The resulting in the loss of around 532 million Swiss francs, estimates that the marketing organization.
Therefore, the umbrella Association hotelleriesuisse calls in a campaign, the customers to book directly with the Hotels and not on external platforms, such as Booking, Expedia and HRS. In return, guests will receive free Extras.
With the action want the Hotels to reduce their dependence on the booking platforms. Already in April, individual Hoteliers in the train had spoken publicly for all to book directly with them. In those days it was a first appeal. Now the umbrella organization to a large-scale campaign. Booking, Expedia and HRS, the share was almost 93 per cent of the Swiss market with the bookings should be restrained.
the Two Hotels, the fight against the supremacy of the Online travel agencies are the Eden Spiez in the Bernese Oberland and the Glockenhof in Zurich. Direct bookers will receive the four-star hotel in Spiez the lowest price, a welcome drink, advice in advance and, if possible, a change to a higher room category.
The Glockenhof offers the possibility of a late check-out. The room Upgrade is a common test, such as Hotels to your customers directly book want to bring. Even better cancellation conditions will be offered according to the Association, and also a few discounts would be in there. The best customers at the time of booking directly, what Extras are possible.
criticism of high duties
The Directors of both Hotels, especially the high commissions are a thorn in the side of what providers are incorporated with a booking via an external platform on the Online. “We pay a levy of 15 to 35 percent, for an Overnight stay,” says Matthias Sutter from the Glockenhof. “These amounts are in investments for the companies sooner or later.”
Eden-in-chief Jürgen Kögler, the commissions estimated to be “between 10 and 37 percent of the hotel revenue”. The industry estimates that Hotels pay an average of 48’000 CHF commissions to the Online-platforms, – per year. It is money that you can make use of the Hoteliers, particularly in the current situation.
“The amounts for commissions drop off in investments for the Hotels sooner or later.”
Matthias Sutter, Director of the hotel Glockenhof in Zurich,
But, free welcome drinks is really enough incentive for guests to dozens of hotel sites on the Internet canvass individually, rather than the comfortable way of the clarity of booking platforms have to offer? “We are of the view that the various benefits of is more than sufficient, guests move on to more direct bookings” means in the case of Hotelleriesuisse. At least, the practice of assigned tools, widely used: A survey of the over 2000 members of Hotelleriesuisse has revealed that 85 per cent of establishments grant in the case of a direct booking such services.
gridlock in the Federal government in Bern
With the campaign, the hospitality industry exacerbated a long-running dispute with booking platforms. Since 2017 bookings are also a political issue. At that time, the Parliament commissioned with the Motion Bishop, the Federal Council, a special law against the platforms develop.
sticking point are the so-called best price guarantee. Hotels are not allowed to offer the room rates that they offer on the booking platforms, on your own Hotel Website. Thus, free-riders are to be prevented, has been argued by Booking and Expedia three years ago.
The two providers said businesses that advertise their rooms on the booking platforms for free, to rent the room, but then slightly lower prices on their own Website. This practice wants to ban the Parliament.
Booking and Expedia were requests from Tamedia to the campaign of Hotelleriesuisse unanswered. HRS declined to comment.
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