(New York) Apple shares were plunging on Tuesday, the day after the presentation of its new generative artificial intelligence (AI) system, finally acclaimed on Wall Street after a long lackluster sequence.
Around 2:40 p.m. (Eastern time), the stock was up 6.17%, while the NASDAQ index, home to the majority of technology stocks, was standing still.
At the height of its history, Apple has returned to within gunshot of the world’s largest capitalization, Microsoft, which overtook it at the start of the year.
From its headquarters in Cupertino (California), the Apple company unveiled Apple Intelligence on Monday, its new generative AI nomenclature which will now equip its devices, from the iPhone to the Mac.
It allows you to optimize the use of the basic functions of an iPhone, but also that of applications.
Users will now be able, upon simple request in everyday language, orally or in writing, to create an emoji, find a photo in their albums or a book recommendation without necessarily remembering whether the advice was given by SMS, email or another channel.
“Apple has finally broken its silence on AI,” said Matt Britzman, analyst at Hargreaves Lansdown, in a note, calling the sequence “a key moment for Apple, which has been struggling with this innovation in recent years. time “.
Even though the group co-founded by Steve Jobs started very late on the path to generative AI, well after OpenAI, Microsoft or Google, “this is a marathon, not a sprint,” the analyst argued.
Apple Intelligence “could generate new momentum for demand for phones” from the group, Matt Britzman anticipates.
This new system will initially only be available on the iPhone 15 Pro, the most technologically advanced of Apple’s smartphone models, before the launch of the iPhone 16, expected in September.
Generative AI requires, in fact, colossal computing capacities, which can only be ensured by the latest generation processors.
“Even though the presentation did not contain any major surprises, we were impressed by the integration of AI across the Apple ecosystem,” commented Angelo Zino, CFRA analyst, for whom it is likely to make grow the group’s fleet of devices.