Companies put a knife in the local and regional media

the Companies will limit the number of editions of ‘This Week’, the previous ‘Events’. That is, write The Time on Thursday.

now, with The free door-to-door leafleting, have been a pebble in the shoe of the Flemish media company. They are of great importance for the publicly listed media companies and advertising in magazines such as This Week and Sundays, and I brought it in for the first half of the year, with 27.5 million euros. However, that figure is under pressure. The sale of advertising in the local free press declined during the first six months, with almost 15 per cent compared to the previous year.

the Companies forced to lay off almost half of the regional editions of This Week .

The media company will create a regional sub-division to provide local merchants the opportunity to offer their choice of advertising. There are currently 36 years later. Companies will now have regions to merge, and the number of editions of return of 17 to 20. “We will intervene in the regions in which the efficiency of the weakest. Which are the regions of the money, ( … ), ” says the Companies ceo Xavier Bouckaert.

Companies turn to the transformation of the region’s 30 percent of the revenue from This Week , is on the decline. The advertisers saw a 30 percent increase in events, which are now disappearing.

the range of the brand is under pressure, according to the CIM-figures from the previous week. This Week to be reached in 2018, with another 1.1 million readers, compared to 1.4 million in the prior year.
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