Daniel CaballeroSEGUIRMadrid Updated: Save Send news by mail electrónicoTu name *
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Caixabank redoubles its bet on the digital world and, especially, to capture the young audience. The entity has re-launched today its application to bank 100% mobile Statue with the focus placed on achieving four million users from here to 2024.
Statue, that was already in place from 2016 and account until now 2.6 million customers, seeks to capture children as well as teens and young adults. The public already moved daily in the field of technology. is “banking for millennials must be different” , has said Benjamí Puigdevall, CEO of the area.
The news this re-issue are several. The objective of Caixabank is to seek to create a community that not only offered financial products and services, but to go further in the value proposition. Specifically, with digital content and experiences . In this way, in the “app” will be present-tech firms, and travel services, mobility…
Within the community, the Statue will have three degrees of linkage: one of only registration and search experiences without current account of the bank; the other linked with a prepaid card; and another as a client with the use of the bank. is “The more linked you are, the more access to experiences you’re going to have” , has commented Puigdevall. Even, the firm has announced that it will launch its own “roboadvisor” for those who have investment needs.
ImaginKids and ImaginTeens
For sectors of age, Caixabank has designed the use in feature sections. is Up to 11 years, ImaginKids; 12 to 17 years, ImaginTeens; and from there ImaginBank .
In the case of the application aimed at children, the interface will be gamificada to make attractive learning these, under the supervision of the parents.
there Will be games and educational videos , you will be able to create challenges and recomensas virtual…
In the segment of teenagers, will have slight more freedom for the users although with total control of the parents also. Among the novelties, for example, parents may set up to pay weekly and set a parental control to monitor what businesses buy.