Will your city welcome a new Aldi supermarket? After opening 17 new points of sale in the spring, the German hard-discount brand is counting on 18 new inaugurations between June and August 2022. It thus aims to go from 1,300 stores throughout France to 1,900 here the horizon 2030. Grand-Est, Île-de-France, Occitanie… Several regions are thus concerned by the development of Aldi, reports Capital.
The aim of the hard-discounter lies in proximity. Aldi intends “to allow all French people to have access to one of the 1,900 Aldi stores less than 15 minutes from their home.” Good news for consumers, who, faced with galloping inflation, are increasingly turning to discount supermarkets to do their shopping. This is why, to attract more and more new customers, large retailers compete with promotions. Like Leclerc, Carrefour or even Lidl, Aldi is no exception.
“In a context of tense prices, Aldi is mobilizing to meet the needs of the French, and is strengthening its price promise”, says the distributor. And to add: “Aldi France is committed to the purchasing power of consumers and is launching an expanded fruit and vegetable offer with products at €0.99 and €1.99.”
“With an average price paid per product of €1.69, consumers can count on Aldi to control their purchasing power. Town centre, seaside, mountain, countryside: this promise is the same everywhere in France with stores that practice the same prices throughout the territory”, assures the group in a press release.
“The private label is therefore more than ever the smart choice that provides access to healthy, balanced and responsible food, always at the best price” explains Benoît Clerc, Purchasing Director at Aldi France.
In which cities will the 18 new Aldi supermarkets open this summer? Check them out in our slideshow below.