As of March 2023, Aldi is established throughout France with more than 1,300 stores in operation. Next week marks the arrival of a new wave of store openings. From the Grand Est to Burgundy, from Hauts-de-France to Île-de-France via New Aquitaine, the group announces the opening of 10 new stores. This wave of openings will begin on April 5 and end on June 28. Aldi’s objective is to have a fleet of more than 1,900 stores by 2030 and to be accessible in less than 15 minutes for every French person
Aldi’s concept is based on a large surface area of up to 1,500 m², offering an offer of more than 1,600 food products and more than a hundred non-food products. Almost all products offered by Aldi are own brands, which allows it to offer 37% lower prices than national brands. This price positioning is all the more attractive for French consumers, in this period of inflation that France is going through.
In addition to its price advantage, Aldi promotes promotions to reach as many potential customers as possible. The store’s catalog is very extensive and the brand uses effective strategies to attract more and more customers. With new stores opening, the next step for Aldi will be customer loyalty.
