(Geneva) With his bandmates ABBA, they have sold hundreds of millions of records around the world. Today, Björn Ulvaeus has joined forces with the UN to raise awareness among creators about copyright in the digital age.

Free, and available in six languages ​​by the beginning of 2024, the CLIP platform (for Creators Learn Intellectual Property, in English) launched Friday in Geneva aims to raise artists’ awareness of the issue of copyright to help them better assert their rights and obtain fair compensation for their work.

Across the world, creators are producing music, art and other content at unprecedented levels and digital distribution is booming.

But often, they do not know how to obtain recognition for their work, particularly when it is consumed online, says the World Intellectual Property Organization (WIPO), a specialized agency of the UN, in a press release .

The new platform, launched by WIPO and the legendary ABBA star, also president of the International Confederation of Societies of Authors and Composers (CISAC), aims to improve this situation.

“I know firsthand how important it is for creators to know and manage their intellectual property rights. Nowadays, this aspect is fundamental to a successful career in the music industry,” the Swedish artist said in the press release.

By helping creators “understand the workings of the creative industries, we enable them to best promote their creations,” added the co-founder of the Music Rights Awareness Foundation.

The first version of the CLIP platform will focus on the music industry and will allow users to discover the different players involved in the commercialization of a song and to familiarize themselves with the rights of music creators.

“Creators draw on their talent and artistic vision to bring us music, art, songs and dance,” WIPO Director General Daren Tang said in the press release.

“Supporting them is essential to preserve the wealth of every society and country. We must do everything in our power to ensure that they receive due recognition and fair compensation, so that they can flourish in their work and their contribution to society,” he said. observed.

Waterloo, Dancing Queen, Mamma Mia, Money Money Money… A pop hit machine that has sold tens of millions of records, the cult Swedish group ABBA reformed in September 2021 to release an album and a show of digitized holograms.

In the ABBA acronym, Falstskog and Anni-Frid Lyngstad represented the two A’s, alongside the two B’s, Bjorn Ulvaeus and Benny Andersson.