The association between the Tite Frette group of specialty beer retailers and Sugar’s Daddy Candy announced last week was not a tempting concept for a dozen franchisees who are leaving the Tite Frette group.

The stores in Varennes, Lorraine, Joliette, Saint-Jérôme and that of the Rosemont district in Montreal, as well as two Tite Frette in Saguenay–Lac-Saint-Jean are among the entrepreneurs who are leaving the group.

Tite Frette’s management confirms that 10 out of 40 franchisees preferred to stand on their own two feet, rather than sell sweets under the Sugar’s Daddy banner.

The group doesn’t hide it either, times are tough for the sale of microbrewery drinks, particularly for young companies, which is the case for all Tite Frette. Several have closed their doors in recent months. With a decline in sales of microbrewery products, the group is now focusing on diversification. The announcement of the partnership with Sugar’s Daddy Candy goes directly in this direction, but several franchisees preferred to leave the banner when they were told this new idea of ​​diversification. Most of the stores that leave the banner will remain beer retailers, but with new identities.