Derogatory comments about Nickelback rarely reach Chad Kroeger. But some remarks strike him deeply, reveals the trailer for a new documentary called Hate to Love: Nickelback.

Directed by Leigh Brooks, the feature will have its world premiere at the Toronto International Film Festival in September. It will explore the rise of the Canadian group in the early 2000s, its domination of the radio charts with How You Remind Me, Photograph and several other consensual rock titles, and above all, the price of success. The quartet has effectively become the most hated group in the world. Critics reproached him in particular for laying songs with numbers, which followed the same formula.

“The hate we receive, we can laugh about it 90% of the time, but some remarks hurt,” says Chad Kroeger in the 2 minute 37 second preview, recently posted on the internet.

Nickelback released their 10th career album in 2022. The band is currently on a show tour called Get Rollin.